We’re at the stage now with Firefight! where we’re really working on marketing. I’ve got to be honest with you, it can be tough for me. It’s not a moral issue. It has more to do with spending so much time creating and fabricating that it’s a big context switch. Sure, we’ve established strong design goals but those don’t typically directly translate to benefits or even features that a potential player can relate to. How did we translate those technical bits of game geek speak into benefits and features? We Gamestormed it and went from this:

To this:

It was inspired by the Cover Story game. But instead of using it to bring forward new ideas we used it to jump in and focus on what’s important from the perspective of potential customers.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s